The Marcus Corporation (NYSE:MCS) today announced a new initiative to support tourism in the Wisconsin Dells in response to the recent flooding in the area. Both of the company's businesses are involved in the program.
Beginning July 3, 2008, Marcus Theatres(R) will advertise the many popular attractions at the Wisconsin Dells through posters and pre-show advertising at its 45 theatre locations in Wisconsin, Illinois, Minnesota and Iowa. Marcus Hotels and Resorts and Marcus Theatres will place vouchers for free tickets to the famous Tommy Bartlett Show and other Wisconsin Dells attractions in the paychecks of its 4,000 associates in Wisconsin, Minnesota, Iowa and Illinois.
"The recent flooding in Wisconsin and throughout the Midwest is a tragedy, and our hearts go out to those families and businesses who have experienced losses. The Wisconsin Dells was particularly hard hit, especially Lake Delton. We believe it is important for all Wisconsin businesses to support each other during this difficult time. Summertime is the major season for leisure travel, and to support our overall tourism industry, people need to know that Wisconsin is open for business," said Bill Otto, president of Marcus Hotels and Resorts.
"The Wisconsin Dells is one of the most popular tourist areas in our state and summertime is the prime vacation season. Many people learning about the flooding in the Wisconsin Dells believe it impacted the entire area and as a result have cancelled reservations and vacation plans. Marcus Theatres wants vacationers to know that they still can have fun this summer at all their favorite places throughout Wisconsin. We are happy to help spread the word that businesses in the Wisconsin Dells are ready and waiting to welcome visitors," said Bruce J. Olson, president of Marcus Theatres.
"On behalf of the Tommy Bartlett Show and the countless other Wisconsin Dells attractions that have been affected by the recent flooding in our area, I commend The Marcus Corporation for their support in helping Wisconsin Dells rebuild its business," said Tom Diehl, general manager of the Tommy Bartlett Show. "We look forward to welcoming The Marcus Corporation associates, along with their family and friends, at our attractions this summer."
About The Marcus Corporation
Headquartered in Milwaukee, Wisconsin, The Marcus Corporation is a leader in the lodging and entertainment industries. The Marcus Corporation's movie theatre division, Marcus Theatres(R), currently owns or manages 678 screens at 56 locations in Wisconsin, Illinois, Minnesota, Ohio, North Dakota, Iowa and Nebraska, and one family entertainment center in Wisconsin. The company's lodging division, Marcus Hotels and Resorts, owns or manages 20 hotels, resorts and other properties in ten states, with three additional properties under development. For more information, visit the company's web site at www.marcuscorp.com.
CONTACT:
- The Marcus Corporation, Douglas A. Neis, (414) 905-1100
- Marcus Theatres, Carlo W. Petrick, (414) 905-1505
- Marcus Hotels and Resorts, Jori Hartwig, (414) 905-1567
SOURCE: The Marcus Corporation