Chessington World of Adventures Resort has partnered with Magic Light Pictures to create the world’s first Gruffalo themed ride.
The Gruffalo River Ride Adventure, based on the children’s book written by Julia Donaldson and illustrated by Axel Scheffler, will open in Spring 2017.
In addition to the ride, Chessington plans a range of Gruffalo themed attractions and facilities, including four brand new Gruffalo themed hotel rooms in the Chessington Safari Hotel; a brand new Gruffalo shop and a Gruffalo Bites food outlet, both offering themed goodies; character meet and greets with the Gruffalo himself, and more.
Tim Harrison-Jones, Divisional Director at Chessington, said, “The story of The Gruffalo has been at the heart of many childhood memories and we’re sure Adventurers young and old will be eager to experience the first ever Gruffalo ride!”
“This is a fantastic opportunity for The Gruffalo brand and we’re thrilled to be working with Merlin Entertainments and the team at Chessington to bring this to life. From page, to stage, to screen, The Gruffalo can now be explored in a fully immersive ride that will give fans the chance to experience the story in a whole new way,” added Daryl Shute, Brand Director at Magic Light Pictures.