Holovis, a world leader in sensory experience design, is to create a new ISE Immersive Technology Zone at ISE 2017.

The ISE Immersive Technology Zone will include four virtual environments featuring VR (virtual reality) to AR (augmented reality) and MxR (mixed reality).

Integrated Systems Events MD, Mike Blackman, said, “We are delighted to be linking with a market leading company such as Holovis on the Immersive Technology Zone. It will showcase how quickly this innovative application of technology is opening up exciting new options and solutions for the AV industry.”

Holivis Mythos Adventure Land ISE Immersive Technology Zone

Holovis media and software development teams will provide content for the ISE Immersive Technology Zone which will include:

  • Near Miss Simulator – a virtual training application for use in high risk working environments
  • Driving Simulator – highlighting the enhanced impact of VR when combined with perfectly synched motion and audio
  • Augmented Reality Zombie game – showcasing MxR in action.  AR on a personal device interacts with a Virtual Ball Pool in a physical challenge to remove as many balls as possible

Stuart Hetherington, CEO, Holovis, said, “We design complete solutions that transport guests into alternative realities, whether that’s fictional worlds for entertainment or real situations for R&D or training. We are excited to be partnering with ISE to showcase a complete suite of virtual options, from singular immersive experiences to those that can be shared by a group to inspire end users and show the AV industry how they can support the development of complex set-ups.”

Holovis staff will be available to assist attendees and provide professional insight into how this type of technology is becoming utilised by a growing range of AV businesses, from product design to workforce training, factory planning and construction.