KCC Entertainment Design has designed Russia’s largest indoor family entertainment centre for the Europamall shopping centre in Kursk, currently being developed by GC Promresurs.
Occupying the top floor of the mall, the 20,000m² Play Ventura is fully integrated with the venue’s food court, creating one cohesive, jungle-themed environment.
The wide mix of attractions includes an indoor family coaster which snakes its way through the FEC and the roller glider, a gravity-driven slide that flies visitors through the whole food court. Other highlights include an adventure ship and bumper boats.
“This is a unique, unparalleled project in Russia. We integrated one of the largest indoor roller coasters in an indoor entertainment park and we ensured a great mix of the best family attractions. The whole area will give the visitor the feeling they are on a fabulous jungle island full of pirates and great adventures!” comments Nikolai Poltoratsky, General Director of the Promresurs Group.
The FEC and food court occupy the entire top floor of the mall along with a cinema complex. KCC has strategically placed eye-catching themed elements in the mall’s voids to entice visitors up to the top floor.
“We truly appreciate the professionalism of KCC,” adds Poltoratsky. “They analysed the region, the competition and the site itself and used that information to design the best, most feasible and fun entertainment area. Any questions and remarks from our side were always handled very fast and in good coordination. It is truly a pleasure to work together with this strong team of architects and designers who can make a story become reality!”
Europamall and Play Ventura are slated to open in the 3rd quarter of 2017.
KCC designs landmark themed environments for clients across the globe in a wide range of sectors within the leisure industry including FECs, multi-entertainment centres, theme parks and waterparks.