Leading designer and manufacturer of innovative waterpark products, waterslides and active family attractions WhiteWater has announced that Nathan Jones will lead its Global Attractions Sales Team.

An established attractions industry veteran, Jones take on the role of Global Head of Attractions Business Development.

nathan jones whitewater global business developmentJones has worked in senior roles for some of the world’s top manufacturers. For the last three years he was with with Vekoma Rides Manufacturing as their VP of Sales and Marketing, North America. He had been instrumental in re-establishing their presence in the region. Furthermore, he was part of the management team that developed the partnership with Brogent Technologies. He also managed sales for the Americas. Before this Jones had eight years with WhiteWater as Sales Director, again, focused on key clients in the Americas.

Nathan Jones in the Attractions Industry

Jones has an extensive background in business development and sales. This has seen him work on waterpark and amusement park projects across the world. He was founding member and chairman of the Northwest subcommittee of the Themed Entertainment Association (TEA). He is also currently serving as the first VP of the Western North America Division. In addition, Jones hosted Canada’s first SATE Academy for the TEA in 2015.

Geoff Chutter, President and CEO of WhiteWater, said, “We are very happy to welcome Nathan back to Whitewater. He knows us and our Amusement industry very well. he also shares our excitement for the future of our Attractions products. Our positive growth as a company is in direct proportion to the level of commitment from our employees and our ability to employ the right people, in the right positions, for them to succeed.”

Nathan Jones’ role with WhiteWater’s Attractions business development will be to guide and complement the company’s waterpark team. He will do this by leading strategic initiatives to drive growth for the company. This will be within WhiteWater’s ‘dry’ Amusement park product portfolio.