TopTix' Ticketing and CRM Solution Takes Centre Stage at Starlite Theatre

Leading ticketing solutions provider, TopTix, has launched a global integration partners programme involving Ingresso, Stunn (UK), Catch (UK) and Zicht Online (Netherlands).

All four technology companies have been certified as official integration partners of the company’s all-in-one, web delivered software solution, SRO.

“Our ultimate goal is to give TopTix clients easy access to the most robust features possible to drive their business forward, backed by technology partners carefully selected and supported by TopTix,” commented Karl Vosper, Managing Director of the TopTix UK office.

Ingresso has created a real-time sales integration with SRO. This allows TopTix customers to sell their ticketing inventory, via Select your Seat, through Ingresso’s extensive Global Distribution System. Sales channels include Amazon Tickets, Disney Tickets, From the Box-Office and Lastminute.com.

This automated offering puts SRO customers firmly in the driving seat. They have complete control over which tickets are offered through which sales channels. They can also determine the schedule as well as the price/commission structure.

Removing the need for manual allocations, the Ingresso API interconnectivity is a seamless route to rapid sales channel expansion. The system has been designed to make it easy to reach new audiences hitherto inaccessible.

Sales Rocketed by 650%

“Our first connection was to the English National Opera. Sales via our integrated distribution network rocketed by 650% since connection,” commented Mel Dearle, Sales Director of Ingresso.

“We look forward to further TopTix venue connections and discussing the support and marketing reach we can offer to the box-office and rights holders.”

The integration partners programme aims to attract best-in-class web and application developers.

“We seek developers with proven experience in the ticketing and CRM industry who have a deep understanding of client needs and present forward-thinking solutions to our rapidly expanding portfolio of clients,” confirmed Vosper.

TopTix partners include:

Catch (UK)

Catch has created a seamless integration between Zoological Society of London’s (ZSL) public web interface and SRO. The modern visitor engagement interface enables a unified, responsive end-to-end sales journey. This includes ticketing, events, activities, memberships and more, including upselling and Gift Aid functionality.

Stunn (UK)

Stunn took the online booking processes for the Birmingham Repertory Theatre websites out of iFrames to enable full functionality with the SRO ticketing system. The solution is fully responsive. It includes mobile seat selection, upselling and membership recruitment capabilities and is also trackable via dashboard analytics.

Zicht Online (The Netherlands)

Zicht Online developed TicketTrigger as an alternative front end to SRO for online ticketing. TicketTrigger uses the extensive SOAP API of SRO allowing customers to apply custom design, flows and functionality in the ticketing process.