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Attractions technology stories

Attractions technology

Attractions technology refers to the use of various technologies to create immersive, interactive and engaging visitor experiences. It can support operations for theme parks, water parks, museums, zoos, aquariums and more.

Attractions technology can increase visitor engagement by allowing guests to participate in the attraction rather than being passive observers. For example, touchscreens, sensors, RFID tags and mobile apps can enable visitors to control or manipulate aspects of the attraction, such as lighting, sound, animation and more.

Immersive experiences often use attractions technology. Virtual Reality (VR), is widely used to engage visitors. This enables visitors to enter a simulated environment and interact with virtual objects and characters. Attractions can use this to create immersive storytelling experiences, rides, and educational experiences.

In comparison, Augmented Reality (AR) overlays digital information or images on top of the real world, and attractions can use it to create games, reveal hidden information, or add interactivity for example. Cutting-edge projectors and mapping technologies power immersive art experiences, while simulators provide the technology for Esports.

By offering unique and novel experiences, attractions technology can help to attract guests and encourage them to return for more visits in the future.

Technology also enhances the visitor experience by enabling services such as online ticketing and quick entry gates, cashless payments, and personalised communication.

The term also covers technologies designed to support operational activities. This includes aspects of attraction management such as staff communications, time management, and pricing strategies.

Attractions technology can help organisations to work in a more engaging, efficient and profitable way.

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Attractions jobs

  • Revenue Director
    Revenue Director
    Company:
    Miral Destinations
    Location:
    Abu Dhabi - United Arab Emirates
    Posted on:
  • Director of Guest Operations
    Director of Guest Operations
    Company:
    The Maritime Aquarium at Norwalk
    Location:
    Norwalk, CT, USA
    Posted on:
  • Museum Director
    Museum Director
    Company:
    Turner's House
    Location:
    Twickenham, UK
    Posted on:

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