The American broadcaster PBS is to make its first foray in the realm of location-based entertainment with the help of Falcon’s Creative Group.
The Orlando-based creative firm will design a number of PBS branded ‘edutainment’ outlets. Offering fun learning for the whole family, the venues will be themed around topics that PBS and PBS Kids are known for, including science, the arts, technology and nature. A blend of themed environments and seamlessly integrated media content will create an atmosphere of hands-on exploration.
“We are thrilled to work with Falcon’s Creative Group to create new ways for families to interact with the PBS brand while supporting our mission,” says Dawn Ciccone, vice-president of brand licensing for PBS.
“This collaboration opens the door to virtually limitless educational prospects,” says Falcon’s Creative president and chief creative officer, Cecil D Magpuri. “As the global demand for new location-based experiences increases, we see a rare opportunity to develop unique, enriching entertainment. These PBS experiences will be local creative hubs for new generations to grow and explore the curiosities of the world.”
Described as “America’s most trusted institution,” PBS is dedicated to sparking curiosity and a lifelong love of learning among children and adults alike. Each month, its content reaches over 90 million television viewers, and a further 30 million online.
PBS and Falcon’s Creative Group are in the process of determining specific details for these LBE destinations, such as location, design and timeframe for launch. However, the two parties are exploring opportunities around the world, not just in the United States.
