Admissions solutions experts, Gateway Ticketing Systems UK has upgraded its ticketing and CRM solutions to allow contactless payments including Apple Pay.
This follows a successful trial at the Royal Botanic Gardens, Kew where the contactless limit was set at £20. 8% of card transactions processed used contactless technology which reduced queueing times and improved customer service. Transaction times at their tills were also reduced by 1 working day a month. It is estimated that using the recently-announced increased limit of £30 would potentially save 3 days per month.
Contactless payments were first introduced in 2012 and are becoming more and more popular with both customers and businesses. With 58 million contactless cards in circulation in the UK alone, the potential to benefits for the leisure industry are considerable.
Implementing contactless payments was a trouble-free process with benefits to venue and visitor alike, reports Lisa Woodward, Head of Operations at the Royal Botanic Gardens, Kew: “We were very happy to see how easy it was to upgrade to contactless, and we are delighted to give our customers greater flexibility with their payments. This in turn has helped reduce transaction time, and so everyone wins!”
Gateway’s newest delivery reflects its continued commitment to providing effective ticketing systems for the museum and heritage sector. The new technology is set to go live for all Gateway customers in time for the contactless increase in
2015.
“We’re excited to have been chosen to introduce the first contactless payment system to these iconic attractions, ” comments Andy Povey, Operations Director at Gateway Ticketing Systems UK. “We are confident the positive effects of this added capability will benefit both revenue generation, and customer experience.”
