Leading provider of multimedia content and app specialist, Imagineear, congratulates the Van Gogh Museum for topping a recent survey of Europe’s art museums.
Imagineear has been working with the Van Gogh Museum since 2014. The company developed a state-of-the-art multimedia guide for the museum to help visitors gain a deeper understanding of the artist and his works.
In April this year, the number of visitors who had used the guide reached one million.
Rotterdam’s Erasmus University conducted the research in collaboration with the Reputation Institute.
12,000 respondents were involved in the study which placed the Van Gogh Museum at No. 1 in Europe and No. 2 in the world. The Amsterdam attraction beat off giants including the Louvre, the British Museum, the Rijksmuseum, the Prado and the Hermitage.
“This is a tremendous accolade for the Museum and its team, with whom we have enjoyed working for a number of years,” comments Andrew Nugée, Founder and CEO of Imagineear.
“We provide our handheld digital platform for visitors’ multimedia tours as part of a service project designed by Fabrique, in collaboration with Frankly, Green +Webb. Our MPti™ 5” Android tablets, designed and fully maintained by Imagineear, now number well over a thousand. We also provide a software development roadmap to coordinate with the Museum’s ongoing requirements.”
Art museums score highly for three reasons
Professor Cees van Riel, Chair in Corporate Communication at Rotterdam School of Management, Erasmus University, and co-founder of the Reputation Institute, explains that art museums usually score highly for three reasons:
“Firstly, they have appealing and distinctive collections. Secondly, they are seriously committed to delivering added value to society by spreading their outreach evenly across different groups: museums conserve heritage, they have an educational function and they bring pleasure to a large public. That public is increasingly diverse – in Europe, certainly – and collections are being made accessible to more people who do not belong to the cultural and economic elite.
“The final reason why museums score so highly is the responsible way they handle funds from the public or private sector.”
