Al Ahli Holding Group (AAHG) and Twentieth Century Fox Consumer Products have unveiled plans for 20th Century Fox World Theme Park , Dubai.
The international licensing partnership between AAHG and Twentieth Century Fox Consumer Products is to build a Fox-branded theme park and resort in Dubai – the second 20th Century Fox World theme park and the first Fox-branded resort – as well as potentially a roll-out of up to three additional Fox-branded resorts in territories outside Dubai.
20th Century Fox World Dubai, currently scheduled to open in 2018, will be an immersive entertainment destination with themed lands featuring unique attractions, rides and retail outlets inspired by the 20th Century Fox’s iconic film and television franchises.
Commenting on the announcement, Jeffrey Godsick, President of Twentieth Century Fox Consumer Products, said, “20th Century Fox World, Dubai is the second Fox theme park destination and marks an important step forward in our global theme park strategy. Fox World will be a world-class destination that will help fuel Dubai’s emergence as a global tourism destination. This park builds on the foundation being laid by 20th Century Fox World, Malaysia, currently under construction.”
Mohammed Khammas, CEO of Al Ahli Holding Group said, “AAHG’s history in the genre of entertainment is replete with successful partnerships with top motion picture studios. We pride ourselves in understanding the pulse of the audience and catering to it with novel and breakthrough projects.
“Fox's rich history of great entertainment-based intellectual properties from movies, television shows and animation concepts will help us spearhead this project and add value to our latest offering in the global entertainment space. As part of our international deal with Fox, we look forward to building these attractions and resorts globally starting with Dubai as the first location and additional Fox branded resorts that we hope to open across other territories in the future.”
Highlights of 20th Century Fox World, Dubai theme park will include:
Themed lands and attractions based on Fox properties, including, Ice Age, Rio, Planet of the Apes, Aliens, Predator, Night at the Museum and Titanic, The Simpsons and Sons of Anarchy.- A range of attractions, from media-based dark rides to thrill rides themed around Fox film and television brands.
- A themed retail street featuring unique shopping and dining based on Fox properties.
- In addition, the licensing partnership with AAHG also includes the creation of the first Fox-branded resort, with themed rooms and dining.
“We are thrilled to partner with Al Ahli Holding Group on this exciting project, ” said Greg Lombardo, Senior Vice President of Global Live and Location Based Entertainment for Twentieth Century Fox Consumer Products. “20th Century Fox World, Dubai will provide an ongoing platform for immersive brand engagement with our consumers from around the world, including key international markets of Europe, Russia and China.”
“The synergy created by AAHG’s partnership with Fox will enable 20th Century Fox World, Dubai to offer the consumers in the Middle East and global tourists visiting Dubai to experience world-class facilities with unique attractions and retail outlets that will take themed entertainment to a different level, ” added Manoj Aheeray, Director of Investment and Strategy for AAHG.
