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SEVEN reveals theme park and leisure destination plans for Saudi’s Eastern Province

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al aziziyah saudi arabia

Saudi Entertainment Ventures Company (SEVEN) has revealed plans to convert the Eastern Province into a leisure destination with a 1,000,000-square-metre theme park.

A subsidiary of the kingdom’s Public Investment Fund, SEVEN has started rolling out plans for its latest projects.

SEVEN projects in Saudi’s Eastern Province

  • A theme park located in Al Aziziyah, which is likely to include retail outlets and restaurants
  • Six cinemas and three new entertainment destinations
  • Projects in Dammam, Khobar and Al Ahsa featuring sports areas, multiplex cinemas, green spaces, water sports facilities

“Seven intends to convert the Eastern Province into an excellent entertainment destination in the Arabian Gulf, thanks to its strategic geographic location and tourism significance for the kingdom,” SEVEN Chairman, Abdullah bin Nasser Al-Dawood, said (via The National).

“[The region’s] stunning coasts, green oases and serene vast deserts make it an attractive area for investment and development.”

Bill Ernest, CEO of SEVEN, added: “Our strategy is to replicate amusement parks, entertainment areas and movie theatres across the kingdom, starting in Riyadh, and now the Eastern Province.”

Previously, Construction Week revealed that US project management consultancy, Hill International, had submitted bids for prominent cultural and entertainment buildings projects in Saudi Arabia.

Engineering and fit-out firm Cundall, which has been active in the UAE cinema space, has already confirmed it wants to “demonstrate its expertise” to SEVEN.

Previously, SEVEN revealed more about its game-changing entertainment plans for Saudi Arabia, which include family-friendly entertainment destinations, 50 new cinemas, and a $64 billion government investment.

Projects in Riyadh

Saudi previously launched four projects worth $23 billion in Riyadh. Construction will begin this year on King Salman Park, Sports Boulevard, Green Riyadh and Riyadh Art.

The kingdom also announced plans to build 20 entertainment centres, including one 100,000 square-metre entertainment complex in Riyadh earlier this year, and revealed plans for a second mega entertainment hub in Riyadh.

Giga-projects in Saudi

There are 4 “giga-projects” currently under construction in Saudi: Qiddiya, Al-Ula, Neom and the Red Sea Project. In September, the Public Investment Fund announced a new uber-luxury resort called Amaala.

Image: Creative Commons

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Bea Mitchell

Bea is a journalist specialising in entertainment, attractions and tech with 10 years' experience. She has written and edited for publications including CNET, BuzzFeed, Digital Spy, Evening Standard and BBC. Bea graduated from King's College London and has an MA in journalism.

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