AAM, the American Alliance of Museums, was formed in 1906. It now represents over 35,000 museums and museum professionals. AAM’s mission is to advocate for and promote equitable and impactful museums. It does this by connecting people, advancing learning and community, and cultivating museum excellence. The organisation encompasses the whole museum field, including art and history museums, science centres and zoos.

Every year, it holds the AAM Annual Meeting and MuseumExpo, in a different US city each year. Previous host cities include Houston, Atlanta, Seattle, St. Louis, New Orleans and Boston. The AAM Annual Meeting is a chance for museum professionals to connect with each other and share insights. They can also learn new skills and discuss best practice. The accompanying MuseumExpo allows attendees to meet with suppliers from across the sector. A variety of exhibitors take part, who are there to showcase the latest products and services.

The Alliance offers its members a flexible pathway of standards-based assessments and recognition programs, called the Continuum of Excellence, which is designed to help museums be the best they can be. AAM also offers fee-based services on a select basis to museums and related organizations, that are looking for speakers or trainers.

A key function of the Alliance is its advocacy work. It helps museums to shout about the good things that they do for their communities, promoting a better understanding of museums among policymakers, the press, and the public. This was vital during the global pandemic when many museums faced closure. Each year, AAM runs Museums Advocacy Day in Washington D.C to shine a light on the value of museums.

The Alliance is also home to the Center for the Future of Museums (CFM), which helps museums navigate the future by exploring the latest data and trends, sharing information with members, and providing tools to address future challenges.