accesso Technology Group PLC, a leading technology provider, has announced the signing of a three-year agreement with a major animal park brand in the US.
Parks! America Inc. is the parent company of one of the quickest growing wildlife park brands in the United States, Wild Animal Safari. The group’s latest Wild Animal Safari Park & Walkabout Adventure Zoo, Aggieland Safari, was acquired in 2020. The operator’s parks aim to offer family-friendly adventures where guests can see animals and experience the thrill of wild environments up close.
Mark Whitfield, Parks! America Inc. executive vice president, says “By partnering with accesso, our team can place even more focus on what we do best, providing exceptional animal safari experiences to our guests during a time of growth for our company.”
Access all areas of commerce
The accesso Passport eCommerce ticketing suite enables visitors at each Wild Animal Safari location to easily select from a number of admissions, pass and group reservation options with an easy-to-navigate experience on any device.
The fully-hosted suite benefits from CyberSource integration for secure payment processing which reduces operational burdens whilst allowing the seamless delivery of upsell and cross-sell opportunities to park visitors.
On location, the accesso Passport ticketing suite provides a streamlined admissions point of sale solution, which will help drive sales results. Training is easy for employees, with an intuitive interface that helps to reinforce sales techniques such as upselling through automated prompts. while enabling quick and simple transactions to keep lines moving quickly.
The multi-facet solution can perform simple tasks such as enabling quick and simple transactions to keep lines moving quickly, whilst also providing more comprehensive group sales features, season pass processing and access control options, as well as the ability to create mobile POS or self-serve kiosks.
accesso CEO Steve Brown adds “Our ticketing technology is uniquely suited for multi-site venues, such as Parks! America, delivering the scalable support operators need while maintaining the great, personalized experience guests crave. We are pleased to partner with Parks! America Inc., known for its outstanding wild animal safari experiences, and look forward to helping their guests book and enjoy unforgettable adventures.”
Whitfield concludes “With accesso’s ticketing system in place, we know that our guests will enjoy a top-quality online experience, no matter how or where they make their digital purchase.”
Implementation of the accesso Passport eCommerce ticketing suite is scheduled to begin in February 2022 at Parks! America Inc.’s Pine Mountain, Georgia; Strafford, Missouri; and, Bryan-College Station, Texas locations.
accesso recently renewed its long-term partnership with Merlin Entertainments, which will see its solutions utilised at the group’s international theme park and midway attractions.
