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Warner Bros. celebrates 100th anniversary with entertainment and experiences

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Warner Bros. celebrated its 100th birthday on 4 April 2023.

Warner Bros. Discovery has unveiled its collection of products, content and experiences to celebrate the 100th anniversary of Warner Bros. this year.

The entertainment studio marked its 100th birthday on 4 April 2023. Its commemorative offerings include toys, clothing, collectibles, concerts and experiences.

“We are thrilled to be part of Warner Bros.’ storied legacy and to bring these commemorative products and experiences to our fans around the world,” said Pam Lifford, president of global brands and experiences at Warner Bros. Discovery.

“From our beloved franchises to a century of storytelling, this is an incredible opportunity for us to honor the past and build the future of Warner Bros. and bring these characters and stories to life in new and engaging ways. 

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“Our anniversary offerings will keep coming all year long so that our fans can be a part of Warner Bros.’ history and celebrate their fandom wherever they are.”

Warner Bros.’ location-based entertainment (LBE) experiences for the anniversary include candlelight concerts in 100 cities across the world.

These will bring to life tracks from some of the studio’s beloved films and TV series, such as Friends, A Star Is Born, Willy Wonka, Purple Rain, and The Wizard of Oz.

Warner Bros. World Abu Dhabi is marking the occasion with a unique live show within the Warner. Bros. Plaza with singers, dancers and beloved characters.

Commemorative LBE experiences

Australia’s Warner Bros. Movie World is hosting events such as ‘DC Super Heroes and Super-Villains’, ‘Fright Nights’ and ‘Hooray for Hollywood’.

Parque Warner in Madrid is celebrating with a new show and new character interactions, while Park Row in London is launching a ‘Taste of Gotham City’ menu.

Warner Bros. Studio Tour Hollywood has launched a new ‘100 Years of Warner Bros.’ exhibit, displaying photography from productions such as Casablanca, the Harry Potter franchise, and Abbott Elementary.

Images: Warner Bros. Discovery

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Bea Mitchell

Bea is a journalist specialising in entertainment, attractions and tech with 10 years' experience. She has written and edited for publications including CNET, BuzzFeed, Digital Spy, Evening Standard and BBC. Bea graduated from King's College London and has an MA in journalism.

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