Latest Posts

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Quality, variety and surprise. How Walt Disney created a very real fantasy

What happens to our brain when we enter a well-designed theme park? What is the difference with regards to the spatial design process between theme parks and the world...
spaceship hovers above earth with blue ocean intellectual property

5 reasons why IP holders need location-based entertainment in their portfolio

For the booming global theme park and location-based entertainment market, there is one asset prized above all others: intellectual property. By Louis Alfieri, Chief Creative Officer and Founder of Raven Sun...
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4 key trends driving the strategy of European theme park operators

Another busy summer season has ended for European theme park operators. However they must remain focused on their strategic business development plans for the years to come. With the...
Harrison “Buzz” Price

The wisdom of (Disney personality) Harrison “Buzz” Price and his little carts

One of my favorite Disney personalities is a guy who never worked at The Walt Disney Company or Walt Disney Productions. Harrison “Buzz” Price was Walt Disney’s go-to consultant...
rollercoaster safety village roadshow

How the Village Roadshow approach on safety and social media hits the mark

It is common knowledge in the amusement park industry that messaging is key when responding to a crisis. Something else that communications experts in the park world need to...
Sam Gennawey

Urban planner and theme park historian Sam Gennawey: an introduction

Hello and welcome to my world. I am Sam Gennawey, an urban planner by training, a passionate historian, and a theme park geek who finally gets to make a...
Louis Alfieri raven sun creative

Lessons I Learned The First 5 Years of Running My Own LBE Business: Part...

I launched my own LBE business (location-based entertainment) start-up, Raven Sun Creative, in 2012, with more than 20 years of industry experience. By Louis Alfieri, Chief Creative Officer and Founder of...
Chimelong tusks

Chimelong Ocean Kingdom – a truly awe-inspiring visit

Chimelong. Those not familiar with Chinese parks may not know the name, but the company is one of China’s premier operators of theme parks. By Adam Sandy (right), Chief Business...
omnico theme park barometer report

Theme park visitor expectations of technology differ the world over

Understanding what visitors enjoy, and more importantly don’t, paints a unique picture for operators developing strategies to enhance and evolve their theme park technology offerings. By Mel Taylor, CEO, Omnico Group Visitor expectations...
Lessons in Business Louis Alfieri

7 lessons I learned when starting a (location based entertainment) business

When I started my own location based entertainment (LBE) design firm, Raven Sun Creative, five years ago, my decision was driven by something I suspect a great many entrepreneurs have...