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Why it’s time to bring the wonders of an Aquarium...

Erin Clark, Director of Projects for zoOceanarium Group, moved to St. Louis in October of 2017 to work full-time on the St. Louis Aquarium at Union Station. Working closely with all of the aquarium...

In at the deep end: Key factors to consider before...

Adrian Tolliday, whose company TGI is representing Oman Aquarium developers, Al Tamani Entertainment, looks at the key factors to be considered before diving into an aquarium project. This is Tolliday's third...

Great expectations – virtual reality seminar at...

There is no denying that virtual reality (VR) is now a major force in the attractions industry, with new projects announced every week from VR coasters to FEC games and museum apps. By Ella Baskerville With...

8 ways theme parks can personalize the guest experience

Personalization of the customer experience increases loyalty and drives sales in the retail sector. Consumer expectation for attractions is shifting too. Here are 8 ways theme parks can personalize the guest...

Homogenizing big ideas. Beware of “The...

As the theme park wars heat up again internationally with budgets soaring higher and higher and attractions becoming ever more elaborate, a question comes to mind. How is it that some of these Elizabethan...

The power of partnership: could animal rights...

In reflecting on 2017's AZA Annual Conference, what stood out the most to me personally was the reaction from zoo and aquarium community members to keynote speaker Wayne Pacelle, CEO & President of one of...

“Bad taste costs no more” – hard fun...

Legendary artist and Disney illustrator Herbert Ryman stressed the importance of doing in-depth research when it came to the creation of immersive worlds, something that is a hot topic these days with VR, AR...

Winterville, London’s winter wonderland for...

Before Christmas, I explored Winterville, a new(ish) attraction based in trendy Clapham Common in South West London. By Ella Baskerville Winterville markets itself as the "alternative festive experience'. ...

A great big, beautiful tomorrow? Malls, MAPIC and the...

Cannes' annual MAPIC conference is primarily focused on the retail property market. However, recent years have seen its leisure division grow rapidly. In November a session highlighted the continued rise of...

Welcome to our St. Louis Aquarium at Union Station Blog

Work has started on a major new attraction in St. Louis, Missouri ' the St. Louis Aquarium at Union Station. Part of the $160 million family entertainment complex at the city's National Historic Landmark train...