AnyRoad, a leading Experience Relationship Management (ERM) platform, has announced the launch of a new in-depth ebook, entitled The Ultimate Guide to Field Marketing: Building Emotional Connections. This has been created for people who want to grow their expertise in field marketing and how to use it to grow their brand.
Over 25 pages, readers will learn how they can turn a one-time event into a full field marketing strategy. They will also gain tips on how to measure and improve their strategy as a whole and learn about the best practices for field marketing, pitfalls to avoid and favourite strategies from big brands. The guide will cover everything they need to know about building, executing, and repeating events to gain momentum and brand growth.
Best practice from top thought leaders
The 25-page ebook will include
- Best practices from the industry’s top thought leaders
- How to make the best business case
- Inspiration from brands in the industry
The AnyRoad team says:
“Grab your favorite hot (or cold) beverage, sit back, and learn how to create meaningful connections with your customers. This guide will help you unlock your brand’s growth and take your field marketing strategy to the next level.”
To download a copy, please click here.
AnyRoad is an experiential marketing platform which helps businesses to make the most of their field marketing activities. The platform can also be used for events, classes, tours, and activations to grow brand loyalty and income. Last month, the team hosted a webinar which focused on the role of data in field marketing. This was led by Maricarmen Dacey, head of revenue marketing and business development at AnyRoad, and Adrian Santos, an award-winning field marketing strategist.
AnyRoad has also recently hosted Vince Kadlubek, the founder & director of Meow Wolf, on its Polaris podcast series.