AnyRoad is the leading Experience Relationship Management (ERM) platform, enabling global brands to properly measure, scale, and implement their offline and online experiences. AnyRoad empowers companies to create brand loyalty, change consumer behavior, and better understand their brand associations by providing them with data intelligence sourced from experiences.
Companies like Budweiser, Honda, Michaels, and Tabasco all count on AnyRoad to measure the impact of their experiential marketing. AnyRoad’s software integrates into CRM, loyalty, ERP, and POS systems to complete the loop, building the model of exactly how these experiences build loyalty, increase brand perception, and increase revenue. For more information, visit www.anyroad.com.
AnyRoad: One Platform, all your experiences covered
The way brands interact with consumers is changing. Industry leaders spend more time with their customers online and in-person through experiences resulting in greater loyalty, increased revenue, and ultimately higher lifetime value.
AnyRoad gives these leading consumer brands the technology and insights they need to deliver world-class events and live experiences.
The AnyRoad platform makes delivering live events and experiences easy, by eliminating data silos and combining registrations, payments, check-ins, and guest communication with real-time insights, all in one platform.
AnyRoad powers all types of live and virtual experiences, including branded events, pop-ups and activations, tours, tastings, classes, and more. The platform’s personalization insights allow brands to connect to their most loyal customers and build lasting relationships.
AnyRoad’s platform helps brands:
- Automate: simplify and scale operations to empower teams to do more with less
- Collect: gain visibility into consumer behaviours, concerns and delights from first-party data
- Measure: quantify and measure the impact of experiential
- Optimize: use insights to improve the experience
AnyRoad was founded in San Francisco in 2013 by brothers Jonathan and Daniel Yaffe and is the leader in Experience Relationship Management (ERM). The company has worked with over 200 brands to offer extraordinary experiences and draw insights from data to connect better with customers.
