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Game Changers Cavu and Framestore tower concept


Framestore’s Immersive team works with creative IP owners and brands to elevate the impact of their imagined worlds at attractions and experiences.

Framestore’s Immersive team works with creative IP owners and brands to elevate the impact of their imagined worlds.

At Framestore, our past and present projects span VR, AR, MR, location-based entertainment (LBE) including the launch of Game Changers, installations, data visualisation and rendered theme park rides, combining the physical with the digital. This list is evolving, fast.

Our company is home to a collective of visionaries working across film, advertising and content. Our work and skillset is wide-ranging, thanks to a pool of 2400 talented artists and producers in offices across the globe.

We are also known globally for our visual effects, we have a proud history creating extraordinary images and scenes for some of Hollywood’s biggest pictures, collecting every possible industry award along the way.

Framestore has grasped the opportunities afforded by new technologies, and works with brands, studios, artists and organisations to bring immersive experiences to both new and existing audiences. Fuelled by a relentless curiosity we continue to look to the future, carving out new spaces, screens and media through which to tell stories.

28 Chancery Lane, London, WC2A 1LB
+44 (0)20 7344 8000


  • His Dark Materials: My Daemon

    His Dark Materials: My Daemon

    To celebrate the launch of His Dark Materials Season 2 and create an engaging user experience for new and existing fans alike, HBO tapped Framestore to build His Dark Materials: My Daemon, an augmented reality (AR) iOS app that lets users discover their very own daemon. As a first-of-its-kind entertainment app with wellness benefits, My Daemon brings narrative […]
  • British Airways: Visit Britain AR game

    British Airways: Visit Britain AR game

    Framestore designed, built and delivered Visit Britain with British Airways; an augmented reality (AR) board game on the Magic Leap platform. Created as part of the brand’s 100th birthday celebrations taking place throughout 2019, BA will take the game on tour around the world as it hosts a series of events to mark its centenary […]
  • The Universal Sphere

    The Universal Sphere

    Framestore is proud to be a part of an immersive experience, created in collaboration with Steven Spielberg and DreamWorks Animation, for Comcast’s Philadelphia based planetarium-style theatre, the Universal Sphere. After nearly 10 months of production and post work, the final 6-minute film is a breathtaking celebration of human invention, exploration and the origin of revolutionary […]
  • Jurassic World: The Ride queue media

    Jurassic World: The Ride queue media

    Framestore is incredibly proud to have partnered with Universal Studios Hollywood on Jurassic World – The Ride, for which it created more than 70 minutes of original programming that plays on the multiple screens throughout the ride’s queue area. Inspired by Universal Pictures and Amblin Entertainment’s blockbuster films, this spectacular thrill ride features the stars of […]


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28 Chancery Lane, London WC2A 1PF, UK

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