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    ICE NOW brings to the market a new and unique format of an Ice & Snow Themed FEC, featuring the next generation of snow: our signature Powder Snow 2.0 created in positive temperature.

    The format is particularly suited for Shopping Centers (new or existing premises) and has a size range between 3,000-5,000 Square meters, with possibilities of up to 10,000 sqm.

    The format features both Ice and Snow attractions and – in its hybrid version – a dry selection of attractions such as the Mountain Slides (which were designed by Ice Now for Ski Dubai and then replicated into Ski Egypt, Snowdunes and Doha Festival City).

    Ice Now has recently handed over its first signature project – Baroue Frostland – located in the Avenues Small, one of the largest and most prestigious Shopping Centers of the Gulf Area (GCC). Kidzania and Magic Planet are also operating within the same Mall.

    ICE NOW expertise arises from great commercial, technical and operational experience of Founder & CEO Filippo Gervasini, who has been in the industry for over 15 years. His skills are paired with a team of first-class designers and architects as well as with an advanced technical and operational team. This team have over a decade of expertise, supplying, installing and operating all the attractions that are now packaged in the new Format of Ice & Snow themed FEC (Ice & Snow attractions, permanent and mobile).

    ICE NOW is managed by Europeans living in South East Asia for over 20 years, with its main office located in Vietnam and branch offices in Malaysia and Indonesia, with an office coming soon to China aswell.

    All our products are manufactured in the EU.



    Products and services

    Attraction Design Children's Play Elements (Indoor & Outdoor) Concept Design Construction Design Family Entertainment Hi-Tech Equipment & Services Participatory Play Equipment Snow/Ice