Skip to main content

ICONPATH Curated Experiences

ICONPATH- Creative ideas, beautifully designed for live events, exhibits and attractions.

ICONPATH – Creative ideas, beautifully designed for live events, exhibits and attractions.

Whether providing an initial spark of inspiration or complete creative solutions, our ideas have been seen at world expos, museums, theme parks, major productions and conferences all around the world over the past 15 years.

During that time, our team has worked with a wide range of iconic events and brands including The Simpsons, Wanda Theme Parks, Universal Studios Japan, Cirque du Soleil, Expo 2010 Shanghai, Mercedes-Benz Fashion Week Australia, Google and the 2011 Rugby World Cup Opening Ceremony.

Most recently, ICONPATH launched PALATE, a unique projection mapped dining experience

ICONPATH focuses solely on creative and design, collaborating closely with international event, advertising and production agencies to transform dreams into reality.

Suite 15209 Toorak Road, PO Box 9037, South Yarra Victoria 3141, Australia
+61 3 9036 1851


  • ICC Cricket World Cup 2015 Opening Event

    ICC Cricket World Cup 2015 Opening Event

    Based on an orginal idea by ICONPATH Founder and Artistic Director, Michael Reid, the Opening Event for the 2015 ICC Cricket World Cup, “Lights Up Game On” celebrated the iconic elements of one-day cricket as a heartwarming tribute to fans, players and match officials. The show was inspired by the unique format of the 1-day match, […]
  • Bespoke, next-generation curated experiences that blur the lines between genres, push the boundaries of technology and stimulate the senses.
  • Powerful international ceremonies, unexpected corporate conferences and memorable theatrical productions, both large and small.
  • Engaging, eye-catching concepts for museums, science centres and corporate brand activations connecting new audiences in new ways.
  • World-class rides, walk-throughs and cinematic experiences for World Expos, Theme Parks and Visitor Centres that transport guests to new worlds.


  • PALATE - A new way to experience taste

    PALATE - A new way to experience taste

    ICONPATH is the leading creator of multi-sensory curated experiences that immerse guests in a new world. Each is a meticulously designed journey that unfolds in a bespoke environment with integrated digital content, scent, sound, live theatrical moments and signature features. Our latest product, PALATE, heightens guests’ sense of taste by transforming a restaurant, bar or […]
  • ICC Cricket World Cup 2015 Opening Event

    ICC Cricket World Cup 2015 Opening Event

    Go behind the scenes of the spectacular ICC Cricket World Cup 2015 Opening Event Melbourne held at the Sidney Myer Music Bowl February 12, 2015.

    Artistic Director / Original Concept
    Michael Reid, ICONPATH

    Bess Nolan-Cook, George P. Johnson Australia

    Director | Peter Wilson
    Music Director / Composer | Chong Lim
    Choreographer | Kelly Aykers
    Choreographer (Indigenous sequence) | Jacob Boehme
    Puppetry Design & Build | Felipe Reynolds and Joe Blanck
    Digital Content Producer | Steve Wylie, Evolved Group

    Tina Area
    Daryl Braithwaite
    Jessica Mauboy
    The Melbourne Symphony Orchestra

ICONPATH Curated Experiences news

ICONPATH Curated Experiences company information


Toorak Road, South Yarra, Victoria, Australia

Your web browser is out of date. Update your browser for more security, speed and the best experience on this site.

Find out how to update