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IT Attractions

IT Attractions is an exciting new leisure concept, creating children's edutainment attractions. Our attractions engage children through play.

IT Attractions is an exciting new leisure concept, creating children’s edutainment attractions.

IT Attractions engage children through play with fun, hands-on activities that stimulate children’s imaginations while providing an active and enriching play experience.

IT Attractions has been developed to meet the growing demand for experiential retail and edutainment. It creates the opportunity for landlords, developers and operators to attract more customers to visit brick and mortar sites rather than online sites.

Our four sites include dig it, farm it, explore it and discover it.

dig it

At Dig it, children enter an incredible play environment as they dig, move, build and create on our lifelike building site. Full of opportunities to stimulate their imagination, Dig it provides an active, educational and enriching play experience.

Our Dig it licence is currently in operation in Dubai UAE and Rostov-on-Don, Russia.

Dig It takes the brand vision of ‘building a brighter future’ and turns it into a reality for children in a physical environment. Dig It works both as a standalone play and party business and as an addition to an existing leisure attraction or retail space.  The attraction can be completely modular, allowing a solution for venues and budgets of any size.

This ground-breaking attraction not only provides a super sensory fun environment for children, it also has a full premium catering venue for parents and a fantastic branded retail space for everyone to grab their perfect souvenir.

farm it

At Farm it, children enter an amazing play space based around a working farm, discovering what it’s like to be a farmer, understanding more about the environment and where our food comes from.  Our young farmers get hands-on with exciting and fun tasks to keep the farm running and with education and discovery at its core.

explore it

At Explore it, children enter a land where dinosaurs and other prehistoric animals once lived. Our intrepid explorers come face to face with many different creatures and challenges as they learn more about the land that time forgot.

discover it

The final IT Attractions brand, Discover It, allows children to enter a fun, unique environment of scientific discovery, inspiring them to learn about the body and its senses, and experiment with natural forces and elements.  Encouraging children to learn and be inquisitive through play, Discover It harnesses everything interesting and fascinating about the world we live in.

IT Attractions – locations

A world of opportunity awaits… the IT Attractions brands are going global!  We already have established IT Attractions in Dubai and Russia. We have plans for sites in India, USA and Turkey during 2019. Could you be our next location?

We’re looking for development partners and franchisees to take our IT Attractions to established, new and emerging locations around the world. Ideally, we’re looking for development partners and franchisees to take on one of our identified zones. This could be exclusivity for a country with a minimum roll out of one per year, or for a single city or mall location. We’re happy to discuss with you the options and locations available with you – please click here to contact us.

Elvington Industrial Estate, Elvington York, YO41 4AR United Kingdom
+44 (0) 7572 229 499

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IT Attractions company information


Elvington Industrial Estate, York Road, Elvington, York YO41 4AR, United Kingdom

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