Named by The Wall Street Journal as “one of the world's more prominent design firms,” JRA (Jack Rouse Associates) is a group of writers, planners, designers, media producers and project managers based in Cincinnati, Ohio. For thirty years, JRA has developed a reputation for designing and realizing exceptional brand experiences, theme parks, museums, and sports attractions around the globe. Along the way, JRA has won numerous industry awards and worked with clients such as Coca-Cola, Volkswagen, Science Centre Singapore, Space Center Houston, LEGOLAND, the Green Bay Packers, Hormel, Crayola and Rovio.

Exhibit and Attraction Planning, Design and Project Management Services

JRA’s in-house staff can provide all of the services required to develop an experiential project, including:

  • project visioning
  • master planning
  • design
  • project management
  •  art direction
  • executive media production

That being said, flexibility is the hallmark of all that JRA does. Simply put, the way in which JRA works and the level of our involvement depends on what each client needs to bring their dream project to life.

Exhibit and Attraction Design Philosophy

From whimsical to abstract and traditional to contemporary, each JRA project has its own design aesthetic. This is a direct result of our collaborative philosophy and work process. Each project reflects the distinct vision of its respective client, as well as the cultural considerations of the project’s audience and JRA’s ability to interpret and translate the storyline and design philosophy into a built environment. By working with the client and their team throughout the entire process, JRA ensures that the quality of its designs are reflected in the construction of the finished product and that the project is always developed with the guest in mind.

And that is why, from Guatemala to Guangzhou and Sioux City to Singapore, JRA’s team has proven success in creating unique visitor experiences that are meaningful, enjoyable and above all - memorable.



600 Vine Street

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JRA Childrens Museum Atlanta


From dramatic history museums to cutting-edge science centers to playful children’s attractions, JRA is known for creating interpretive exhibits that are engaging as they are educational. Whether it’s master planning...


From inspiring museums, to dynamic halls of fame to innovative themed retail, JRA has partnered with some of the top names in sports to deepen loyalty and increase revenue through...
JRA Brand Attraction Jim Beam Urban Stillhouse


Whether it’s designing a hi-tech visitor center, producing a temporary or traveling exhibition, developing a “behind-the-scenes” tour, or executive producing an entire theme park based upon a corporate brand,...


JRA is widely considered as one of the world’s leading studios specializing in the planning, design and development of theme parks and attractions. Whether it’s conceptualizing, planning, designing and implementing a...