Sign up for our Newsletter!


    As a team of practical dreamers, JRA plans, designs, and realizes immersive experiences that create memories and excite audiences around the world.

    JRA’s team of experienced planners, designers, producers and project managers provide the guidance and expertise required to turn your dreams into destinations. We take the complex and make it simple, allowing you to focus on the big picture. We’re known for our collaborative spirit, our attention to detail, and our philosophy of always putting the guest first.

    Exhibit and Attraction Planning, Design and Project Management Services

    It’s a given that when you work with JRA, the unique attraction design, theme park design, museum exhibit design, or brand experience design created for your project will not only be beautiful, but operationally feasible. JRA provides all the services you need to produce an exceptional experience – from kickoff to opening day – so you gain a continuity that ensures your dream becomes reality. We understand what it takes to bring ideas to life in ways that encourage visitors to connect with your story and return to your attraction. These services include:

    • Theme Park Master Planning / Museum Master Planning
    • Writing and Content Development
    • Exhibit/Attraction Planning and Design
    • Graphic Design
    • Executive Media Production
    • Project Management
    • Art Direction

    That being said, flexibility is the hallmark of all that JRA does. Simply put, the way in which JRA works and the level of our involvement depends on what each client needs to bring their dream project to life.

    Exhibit and Attraction Design Philosophy

    Every dream is unique and should be brought to life without style limitations. At JRA, we start by imagining the best way to realize each client’s vision. By considering a wide range of styles and approaches, our team can take abstract ideas and translate them into experiences that precisely match our client’s dreams and goals. Our experience in one market expands our design palette and strengthens our work in another, which is why clients as diverse as LionsgateCoca-ColaFerrariCrayolaUniversal Studios, the Cincinnati RedsScience Centre Singapore, and Jim Beam have all trusted us to create custom experiences that are as unique as they are appealing.


    Video All

    Showcase All



    Brands Museums Play Technology Theme Parks Water Parks Zoos and Aquariums

    Products and services

    Architecture & Design Artwork/Graphic Design Attraction Design Attraction/Theme Park Development Concept Design Cultural/Museum Development Destination Development Exhibit Design Exhibitions Facility Design Management/Planning Production Design Project Management Technical Design