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Tunbridge Wells Metaphor Design


We are creative storytellers and innovative designers here to educate, provoke and inspire audiences across museums and cultural attractions

Our company goal is to inform audiences, provoke thoughtful conversations and inspire change through innovative design and creative storytelling.

Founded in 2000 and re-launched in its twentieth anniversary year, Metaphor are a team of architects, designers, content developers and marketers with extensive experience of working within the cultural industry.

As a family-run business, we are able to be agile and work collaboratively and sustainably with your team. We take time to understand the complexity of your needs, turning ideas into interesting designs that can educate, provoke, and inspire audiences.

We offer a range of masterplanning, exhibition design and architecture services.


  • Audience consultation
  • Consultant brief writing
  • COVID-19 support planning
  • Fundraising support
  • HLF bid support
  • Interpretive strategy
  • Organisation sustainability advice
  • Phasing development
  • Research
  • Site narrative development
  • Storyboarding
  • Storytelling
  • Welcome sequence design

The Metaphor team advised on masterplanning the exhibition spaces for the United Kingdom Holocaust Memorial

UK Holocaust Memorial


  • Architectural coordination
  • Art direction
  • Audience development
  • AV software design and direction
  • Brand and visual identity
  • Conceptualisation
  • Content development
  • Contract administration
  • COVID-19 support planning
  • Experiential design
  • Immersive design
  • Interactive briefs
  • Interior design
  • Interpretation design
  • Mechanical and electrical coordination
  • Project management
  • Project team coordination
  • Site coordination
  • Tender management
  • Visitor experience design

Metaphor redisplayed the Cast Courts, two of the oldest and most popular galleries in the Victoria and Albert Museum.

V&A Cast Courts Metaphor Design


  • Budgeting
  • Contract administration
  • COVID-19 support planning
  • Design team coordination
  • Design through all RIBA work stages
  • Programming
  • Project management
  • Sustainability
  • Tender management

The Metaphor team were the lead architect and designer with the task of turning a neglected service yard into the central space at the heart of the Museum of the order of St John.

Museum of the Order of St John
63/66 Hatton Garden,

020 3930 1034

Metaphor news

Metaphor company information


EDINBURGH 101 Rose Street South Lane Edinburgh EH2 3JG
LONDON 63/66 Hatton Garden, London, EC1N 8LE

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