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man looking inside glass case at Calem Cellars Port Experience

Pimentel & Partners

Creating captivating experiences for your brand.

Pimentel & Partners is a creative consultancy specialising in the design of brand experiences, museums and visitor attractions. We believe in the power of experience and the ability to positively affect how people think and feel through engaging design and compelling content for the better. We bring to life inspiring stories in both physical and digital space, making the most of every communication channel available. 

Passion We are passionate about telling compelling stories for brands to drive fame, increase reputation and amplify reach. We create memorable experiences that delight visitors, build brand advocacy and inspire repeat visits.

Performance We optimise the performance of built assets to maximise revenue opportunities in increased ticket sales, retail and events. We make your buildings and spaces look better, last longer, work harder and make you more money. We are a world-class team of multidisciplinary experts specialising in architecture, interior & exhibition design, graphic design, digital interaction and content creation. Collaborating together to create holistic integrated solutions, we can meet the needs of any project. 

The breadth of our work is omni-channel, blending physical and digital space to maximise reach and impact. Collaborators by nature, we work iteratively alongside you and your stakeholders, building consensus to develop innovative solutions to challenging problems. 

We are agile and scale the skills and  expertise needed to suit your specific brief. We work flexibly and remotely with low overheads so you only pay for what you really need.

Our Work

The Calem Cellars in Vila Nova de Gaia have been operating from the same traditional load bearing stone warehouse for the last 250 years.

Parent company Sogevinus needed to create a differentiated and modern experience telling their unique story of their vineyards in the Douro Valley and their unique process of making Port wine that sets them apart from the competition.

The brief also included the need to both increase ticket sales and maximise revenue opportunities through enhanced offers and an improved retail proposition.

The unique land formations of the Douro valley inspired a design signature that Paulo employed throughout the design and development of this sensitive adaptation of a 300 year old historic wine cellar. The sinuous curves helped guide the visitor flow and shaped all the physical elements of the new experience giving it a cohesive visual language and tying together the whole.

The project included digital exhibits delivered by GEMA digital, showcases, graphics, pieces by local street artists, a tasting room, restaurant and high end wine shop. As the Creative Director for Imagination Paulo acted as the linchpin to all the different elements of the project, leading the design and Creative Direction and bringing a unifying sense of whole to the entire visitor experience.

The Calem Experience is now the most visited Port tasting experience in Oporto. Revenue streams have increased both from a justifiable increase in ticket price and the much improved retail element.

The management have started to put on Fado performances – a requirement in the brief for the tasting rooms – to further leverage the opportunities presented to them with the increased visitor numbers to their new experience.

Other Projects

The Kopke Experience, Oporto

The Belgian Beer Experience, Brussels

The Guinness Storehouse, Dublin

Cain Manor

Adstock Fields

Glenmorangie Distillery Experience

The Green Planet AR Experience

Pimentel & Partners
9 Goldington Rd,
MK40 3JY

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