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Making Bowling Amazing is our mission. To achieve this mission, we are creating an ever-growing ecosystem of products that work together to deliver an AMAZING, never before seen, experience to bowling consumers.

Qubica began as a small startup in 1993, founded by three young product engineers. Since the merger in 2005 of Qubica and AMF, QubicaAMF has become the largest and most innovative bowling equipment provider in the world.

QubicaAMF is the market leader of the bowling industry. We offer the best range of high-quality, innovative products for new and existing bowling and entertainment centers

If you think back, QubicaAMF has over a hundred years of experience and has installed base in over 10,000 centers in 90 countries. We employ the largest research and development team in the industry, and in the last 7 years QubicaAMF Group have invested $30,000,000 to create our current product line.

What really sets us apart? The quality and innovative power of our products are making the difference in driving our customer’s long-term success. Emanuele Govoni, CEO


Our mission is to make Bowling a truly incredible experience for all. It shaped where we have been and defines where we are going. Creating today the products of tomorrow, and driving bowling forward… It’s more than just our passion, it’s our everything.

HyperBowling, 2018 IAAPA Brass Ring Award (best new product)


QubicaAMF creates new and amazing products to deliver an amazing consumer experience. Making Bowling Amazing is our ongoing quest to continuously address the needs or problems of our customers better than ever before with a clear purpose in mind…Our customer’s long-term success.

QubicaAMF Making Bowling Amazing
Making Bowling Amazing is QubicaAMF’s promise


Over the last 25 years our founders and team have developed distinctive capabilities to innovate—and build products that differentiate our company from everyone else. We continue to put these capabilities to work every day.

With our products we will make the bowling experience more relevant and attractive to a larger population.

Up2play Les Sables d’Olonne, France


We are proudly located in the USA and Italy to maximize quality. Our Worldwide and EMEA Headquarters are located in Bologna, Italy. Our 38,750ft2 (3,600m2) facilities in Bologna, Italy, are also dedicated to the development and manufacturing of scoring, management systems and technology products; software, hardware and devices. With over 515,000ft2 (48,000m2) of space, our US facility is entirely devoted to the production of bowling equipment and maintenance products. QubicaAMF Group, also has the largest R&D team in the industry, which allows to really push the limits in innovative technologies in the Bowling industry.

Via della Croce Coperta 15
40128 Bologna
8100 Amf Dr, Mechanicsville, VA 23111, USA
+39 051 419 2611




  • Ten Pin Bowling (customer story)

    Ten Pin Bowling (customer story)

    Tenpin Chooses QubicaAMF String Pinspotters.

    With free-fall machines topping his list of major headaches, in 2014 Graham began seriously looking at ways to solve the problem. He’d heard of string machines but had no direct experience with them. So, in 2015 he embarked on a disciplined international quest. His goals: to experience bowling on string machines firsthand; to hear what players thought about them; and to understand reliability and maintenance needs.
  • Hollywood Bowl (customer story)

    Hollywood Bowl (customer story)

    Hollywood Bowl delivers a better guest experience and reduces operating costs with EDGE String pinspotters.

    Hollywood Bowl is the largest tenpin bowling company in the U.K. They operate 61 centers with over 1,400 lanes; and over 13 million games are bowled there each year. Bowling is the core offering, comprising nearly 50% of total revenue. In addition to bowling, the centers offer family-focused arcades with traditional and state-of-the-art video games, along with high-quality food and beverage at their in-center full-service Hollywood Diners.
  • Conqueror X (brochure)

    Conqueror X (brochure)

    The Heart of the ever-growing Bowling and Entertainment Ecosystem

    The entertainment landscape is ever-changing. Guest expectations have never been higher. Your business potential can be just as high. The most powerful bowling management and POS system ever, Conqueror X truly has superb product market fit.

    Always growing, always evolving. Conqueror X delivers an amazing entertainment experience to keep things fresh. It helps your profitability climb and can improve your operational efficiency by leaps and bounds.

    Get Conqueror X and get ready to grow!

QubicaAMF news

QubicaAMF company information

Team members


UK Affiliate Office. 8 Marchmont Gate, HP2 7BF Hemel Hempstead. United Kingdom
+44 01442 286500
Contact us
French Affiliate Office. 40 rue Jacques Ibert, 92300, Levallois-Perret. France
+33 1 40 89 94 70
Contact us
Italian Affilliate Office. Via della Croce Coperta, 15, 40128 Bologna BO Italia
+39 051 4192611
Contact us
US Headquarter. 8100 Amf Dr, Mechanicsville, VA 23111. United States
+1 804-569-1000

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