Real-life aquatic creatures and an A.I. ticketing platform form a winning combination for Merlin Entertainment’s SEA LIFE Scheveningen in The Hague.
Under Steve Van den Kerkhof's leadership, the Plopsa Group has transformed a former honey-themed amusement park into Belgium's busiest theme park.
The multi-award winning Enchanted Forest's Zoë Squair talks through the sound and light show that has become Scotland’s must-see autumn attraction.
As Puy du Fou draws the curtain on its 40th anniversary, we speak to president Nicolas de Villiers.
Multi-sensory attraction, Fear the Walking Dead Survival, is bringing AMC's hit TV series to spine-tingling life at the Fremont Street Experience in Las Vegas. Easy to love but hard to...
A new initiative at the UK's National Holocaust Centre & Museum is using ground-breaking digital technology to facilitate 'living' dialogues with holocaust survivors.
If any experience design duo could be described as mould-breaking, then surely it's those irrepressible 'jellymongers', Bompas & Parr. Variously described as culinary pornographers and architectural foodsmiths, Sam Bompas and...
The Royal Opera House in London’s Covent Garden is pushing technological boundaries in every direction, and is affecting all aspects of work.
The Guinness Storehouse’s famous rooftop Gravity Bar, which boasts 360 degree views over Dublin, is undergoing a €16 million renovation.
Something is becoming apparent: attraction designers and storytellers are doing a lot more these days than simply adding 3D, 4D or a humble projector.