Ferrari’s IPO Filing: Licensing and Theme Parks

Ferrari Land PortAventura Spain

Ferrari filed a Preliminary Prospectus (Subject to Amendment and Completion) on July 23, 2015 and while I found the entire IPO is very interesting, I found the data from pages 98 and 99 – Licensing and Theme Park – exactly what I knew that the Blooloop reader would appreciate. It is here that the current licensing mix is detailed along with Ferrari World, Abu Dhabi and FerrariLand, Port Aventura.

The current licensing mix of Ferrari is detailed below:

Ferrari IPO Licensing Theme Parks

Source: New Business Netherlands N.V.(to be renamed Ferrari N.V.), Form F-1

Interesting abstracts taken directly from this IPO include:

” “A significant portion of our revenues from licensing activities consists of royalties we receive in connection with Ferrari World, our theme park in Abu Dhabi (12 percent of royalties generated by licensing activities);”

” “In 2014 we reached an agreement with PortAventura Entertainment S.A.U. to open Ferrari’s first European theme park at the PortAventura resort near Barcelona in Spain. PortAventura Entertainment S.A.U. has announced a planned investment of ‘100 million and the park is expected to open in 2016. In the long-term we aim to open one theme park in each of the main geographic areas where we operate, including North America.”