AR will be a daily habit and the money will follow, says Google

AR apps are expected to become a part of everyday life for ‘hundreds of millions’ of Android users says Google.

Google promises that huge numbers of Android devices will have augmented reality capabilities by the end of 2018, reports CNBC.

“There will be hundreds of millions of phones that will be AR ready,” says Amit Singh, vice president of business and operations for virtual reality at Google.  Speaking at a talk at the Web Summit technology conference in Lisbon he said that Google is helping developers build the experiences.

He added that the likelihood is that AR will become a “daily habit” for consumers.  “Once it does, I suspect the natural evolution of monetization comes through.”

Singh said there was plenty of potential to make money from AR games or even from adding AR to shopping experiences.

Google expects that 100 million devices will be AR ready by the end of 2017.  The projected “hundreds of millions” should be in place by the end of 2018.

Google released ARCore in August.  The platform builds augmented reality apps on Android appliances.  It uses motion tracking, environmental understanding and light estimation to integrate virtual content with the real world.

ARCore launched on Google’s high end Pixel phone and the Samsung Galaxy S8. Singh says he expects that mid-and-lower-end phones will receive similar capabilities over the next two years.

“Augmented reality (will become) a core feature of most of Android over the next few years,” he added.

Earlier this year Apple released ARKit, a set of tools to help create AR apps on its own iOS operating system.

The battleground for the technology giants has been set – in augmented reality.

Image: Cleveland Museum of Art

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