hasbro ceo brian goldner

CEO and president, Brian Goldner of Toy manufacturer Hasbro has signed a contract extension with the toy company, taking him through to 2020.

“I am honoured to have the opportunity to further lead the evolution of this tremendous company. I look forward to building upon the progress and momentum we have developed so far, ” he said.

Hasbro is the world’s third biggest toy maker. With revenues of around $4.45 billion, it is behind only by Mattel (the first with $5.7 billion) and Lego (second with $5.2 billion).

Goldner joined Hasbro in 2000. He has had a number of senior roles, including chief operating officer from 2006 to 2008.

In his current role, Goldner has created new partnerships across e-commerce, digital gaming, entertainment and the consumer products business.

hasbro transformers age of extinction

Hasbro Transformed

Basil Anderson, Hasbro’s lead independent director, said,  “Through the differentiated strategy he has set for Hasbro and the progressive organisation he is building, Brian has been instrumental in transforming Hasbro from a traditional toy and game company to a global play and entertainment leader.

“Brian has proven himself to be a strategic visionary and innovative leader. The board of directors is confident he is the right individual to lead Hasbro to new levels of success into the future.”

Goldner was executive producer on the hugely successful 2007 Transformers film. This served to transform Hasbro into a character-based multimedia company. He also executive produced the sequel in 2009,  Transformers: Revenge of the Fallen and a further film, G.I. Joe: The Rise of Cobra. At the time,  Goldner compared the character’s move to cinema to the way thier earlier rise from toy adverts to TV series in the 1980s.

The Transformers’ Experience

The world’s first live-action ‘Transformers’ experience will debut in China in 2017.  It is stlyed as as a “cross between an action-adventure spectacle, a theme park attraction and a theatrical show”. This transpired after a deal between China/U.S.-based movie studio DMG Entertainment and Hasbro.

Goldner said,  “I am honoured to have the opportunity to further lead the evolution of this tremendous company. I look forward to building upon the progress and momentum we have developed so far.

“We are in the early stages of unlocking the potential of our brands and our partner brands. Together with our board, our first-class management team and our incredibly talented teams around the world, we will continue to create the world’s best play experiences and drive enhanced shareholder value.”

Click here to read the full article.