Pavilion USA 2020 has announced its theme for the United States’ National Pavilion at Expo 2020 Dubai – the next World’s Fair – will be “What Moves You”
The pavilion has been designed by American architect Curtis W. Fentress, FAIA, RIBA. There will be a tour of the American experiences that is currently being designed by Detroit-based design firm George P. Johnson Experiential Marketing.
Pavilion USA 2020 also announced an official partnership with California- based Virgin Hyperloop One, which will premiere its Hyperloop ride experience at the U.S. pavilion.
Recreation of a Hyperloop ride
The recreation of a Hyperloop ride will feature the visuals, sounds and feel of an actual ride
Greg Houston, the CEO of Pavilion USA 2020, told Arabian Business that the pavilion will showcase the various innovations the United States has to offer: “When you first walk in, the ground floor will be all sorts innovations and things you have probably never heard of before. There will be displays and models.
“As you walk through, the first major thing you do is going to be to go through a long escalator that will take you to the very top of our walkway.
“There, you’ll enter the Hyperloop pod. It will be the first time anywhere in the world that you’re able to go through a Hyperloop pod. These things will be designed to have the look, the feel, the sounds and the vibrations – what little vibrations there are – of a real Hyperloop.”
Then guests will take a virtual ride from Dubai to the United States, exiting in the mobility area of the US pavilion.
What Moves You – showcasing mobility tech
The “What Moves You”, which will showcase American technology, culture and values, particularly in the field of mobility. This will encompass financial and social mobility, logistics and shipping – not just the traditional meaning of mobility.
Houston said: “For us, mobility is so much more. The ‘American Dream’ is built on social mobility. That’s a fundamental export that the US puts forward.
“That [financial technology] created mobility in whole new ways around the world. Our pavilion is designed to take you through each one of those, and let you think about mobility in ways that you might not have seen it before and do it under the idea that America is always leading the world in mobility.
“That’s created mobility in whole new ways around the world. Our pavilion is designed to take you through each one of those, and let you think about mobility in ways that you might not have seen it before, and do it under the idea that America is always leading the world in mobility.”