Korean ski resorts target non-skiers with entertainment

Ski resorts in South Korea are increasingly turning their attention to a new group: non-skiers, according to a report in the Korea Herald.

Major ski resorts, it says, are slowly transitioning into “theme parks” with a broader range of offerings.

The Vivaldi Park resort, for example, has diversified its offerings with a bowling alley, an arcade, a movie theater, and a mini-amusement park for children. Last winter, it opened its own “winter wonderland” – a 46,000-square-meter area with winter sports, markets and scenery.

A PR manager for Daemyung Resort told The Korea Herald: “We launched Snowy Land last year as a theme park for those who don’t enjoy skiing or snowboarding. Children, and visitors in general can have a magical and quality experience at our resort.

“We received more visitors than we expected along with positive feedback last year from both skiers and nonskiers, so we added more programs this year.”

The Hansol Oak Valley Resort also features art installations. Museum San is surrounded by a Water Garden and includes 14 nature-inspired artworks. In the new year, the resort will add an ethereal walking path powered by 3D projection mapping. They will also open a Disney/Marvel pop up store.

The trend isn’t exclusive to South Korea. In China, the “world’s biggest” ski park, set to open in 2022, will include a water park and shows. There will also be over 25 snow play attractions.

Image courtesy Robinseed via Wikicommons

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