Fanta, the soft drink brand owned by Coca-Cola, is making its largest ever investment in Halloween including a live VR experience at Thorpe Park – Fanta: The 13th Floor.
The marketing campaign includes a series of ads, in-store visuals and limited edition packaging. A series of Snapchat makeup and costume filters have been created by influencers. However the true terror comes from its virtual reality experience.
Fanta: The 13th Floor invites guests to step into an elevator with a spooky attendant. Wearing a VR headset, they travel to the 13th floor for a Halloween party. As the lift crashes down, the doors open on a series of macabre scenes.
The experience will be at Thorpe Park in Surrey every day until November 1st. It will feature at Westfield Shopping Centre in East London until November 29th.
The Walking Dead
The Halloween scares continue at Thorpe Park as TBWA\Manchester brings The Walking Dead to invade the theme park. Thorpe Park has signed an exclusive deal for two live-action attractions based on the cult TV show.
“Bringing the worldwide phenomenon that is The Walking Dead to Fright Nights means 2017 will be our biggest and most terrifying yet,” says Christian Poole, marketing director at Thorpe Park Resort. “This campaign captures the experience of both brands and shows how much of a perfect fit they are for our audience.”
The 10 second commercial features the classic image of the “Don’t Open. Dead Inside” doors from the show’s first episode. It was created by Ciaran Watkins and Rhys Hughes.
“Thorpe Park is known for doing some truly immersive and frightening horror-themed experiences for Fright Nights,” says Fergus McCallum, CEO of TBWA\Manchester. “We wanted to combine this with the gravitas of The Walking Dead to get people excited about what lies in store for them.”