The Lawrence Hall of Science, UC Berkeley’s public science center, has partnered with National Geographic to create their National Geographic 3D Theater.
The theater, which opens to the public on November 15 2014, will be the premier hub for National Geographic films and education in the San Francisco Bay Area for residents and visitors alike.
Gretchen Walker, public science center director at the Lawrence Hall of Science, said, “National Geographic has a long history of high quality visual storytelling that expands people's view of the world. We wanted to bring that tradition to our visitors through our 3D theater.”
The Lawrence Hall of Science will allocate a portion of programming each year exclusively to National Geographic films and in return will secure special access to one of the world’s largest educational 3D film libraries, including award-winning films in 2D and 3D digital formats.
National Geographic Studios provide marketing support to the theater as part of the branding partnership, and are committed to produce or release two new titles each year, allowing partners like the Lawrence Hall of Science a first look at films in development and the opportunity to be among the first to release them.
The first of National Geographic’s films to be shows will be “Meerkats 3D” and “Mysteries of the Unseen World 3D”. Other titles available include “Pandas: The Journey Home”, “Robots 3D”, “Flying Monsters 3D”, “Sea Monsters: A Prehistoric Adventure, ” “Forces of Nature, ” and traditional feature-length documentaries including “The Wildest Dream, ” “The Last Lions” and “Life in a Day.”
A further benefit for Hall visitors and their families and schools is access to National Geographic’s educational resources. Erica Barrueto, director of school and family programs at the Hall, says, “I’m excited about augmenting our school and family programs with their incredible photography and educational resources. This is a great step toward integrating National Geographic’s unique resources into our visitor experience.”
Commenting on the new partnership, Mark Katz, president of distribution for National Geographic Studios, said, “We are really excited to have the Lawrence Hall of Science onboard as a partner. In addition to helping bring our engaging films to Berkeley and the Bay area, its commitment to screen our films will allow us to create even more content for audiences here and around the world.”