Leading online ticketing provider, 365Tickets, has won a new contract to distribute tickets for Plopsa Group attractions.
Visitors can now purchase tickets for Plopsaland De Panne, Plopsaqua, Plopsa Indoor ‘Hasselt’ and Plopsa Coo in Belgium, and Holiday Park ‘Pfalz’ via the online platform.
Plopsa Group is hoping the new partnership will get ticket sales off to a flying start ahead of the summer season.
According to Plopsa Group’s Commercial Director, Dan Dewerchin, 365Tickets offers the ideal channel to amplify its marketing messages and deliver results:
“Through one contract, 365Tickets has opened up a multi-online distribution channel that’s easy, secure and trusted. It’s a pleasure to have them in our corner in advance of high season.”
Key benefits include strengthening Plopsa’s API connectivity program with mobile admissions and allowing the Group to address the imbalance between existing offline sales channels with the 365Tickets online opportunities.
Plopsa Group keen to bring new products to market
Plopsa Group is also keen to bring new products to market for their existing customers. This new channel will allow it to implement creative marketing strategies and test brand penetration.
‘New products to the market always generate interest and excitement,” observes Tim De Gruchy, MD, 365 Global Tickets. “Having met with Dan Dewerchin early 2018, we instantly acknowledged the mutual benefit that could be realised with 365Tickets focused on online distribution, whilst Plopsaland concentrates on delivering a unique park experience with bespoke characters and rides for their guests.”
“The Plopsa Group have a very successful and forward-thinking model that has significant growth opportunities,” adds De Gruchy. “We’re pleased to support in their journey as an extension to their online marketing resource. Every indication shows signs that the summer of 2018 will be exceptional.”
Founded in 2001, 365 Global Tickets currently offers admission to more than 3,000 attractions and activities around the world. The company has direct contracts with many leading destinations including Historic Royal Palaces, Walt Disney World, Universal Hollywood, Empire State, London Eye, Moulin Rouge, Burj Khalifa, Global Ballooning Australia and Sydney Bridge Climb.
Images: Plopsa Group