The Access Group launches new content hub exploring how to create the new visitor experience

The pandemic has changed our behaviour

The Access Group, provider of leading visitor and venue management systems, has released a new content hub with insights into how to create the new visitor experience.

Access Group content hubThe Access Group is proud to announce that its new content hub is now live on its website. This features a main guide, entitled Creating the New Visitor Experience, as well as three supplementary guides. The hub is also home to a range of useful blogs, articles and webinars.

In creating this new hub, the company aims to provide helpful content as the attractions industry begins to reopen and adjust to the new normal following the global pandemic. It includes actionable insights and tips from The Access Group’s network of the Top UK attractions.

The content has been created to explore how operators can use this time of change to reinvent how visitors interact with attractions.

Practical information

The main guide, Creating the New Visitor Experience, provides practical information on the new, improved visitor experience and how to create it. It covers the reopening process, new considerations at every stage of the visitor lifecycle, and how attractions can use technology to help craft a memorable day.

One key theme throughout this guide is the importance of building trust with visitors as they begin to venture out once more after the pandemic. It also explores how technology can help at every stage of the new visitor experience process.

Technology can help to provide a path through this crisis – essential if the visitor attraction industry is to survive, recover and prosper.

“The ‘Creating the New Visitor Experience’ guide is a fantastic point of reference for the attractions sector,” says Gordon Morrison, CEO of the Association of Scottish Visitor Attractions (ASVA).

“It is both a practical tool with lots of actionable guidance that attractions can use right now and also a source of ideas and inspiration for future development. A must-read for all attractions professionals as we continue to adapt to the new normal as a result of the COVID-19 pandemic.”

Looking towards a positive future

“With the visitor attraction sector still in a state of flux due to ever-changing restrictions, we know it can be difficult to look to the future,” says Simon Baines, MD of Access Not for Profit and Visitor Attraction Management Division.

“Our series of guides and resources will allow venues to consider alternative approaches, both in the short and long term, to create an excellent visitor experience regardless of where they are in their reopening plans. We have taken insight from our customers and network of sector specialists to create content that we believe will highlight the opportunities for growth and increased engagement for visitor attractions of all sizes.”

To access the content, please click here.

The Access Group helps attractions deliver an outstanding visitor experience with integrated systems and organisation-wide insights. The company is trusted by the UK’s biggest visitor attractions and its solutions help drive sales, reduce costs and deliver a better experience for more than 47 million visitors each year.