Leading developer of customisable apps for attractions, Attractions.io, is powering a new mobile app for Yorkshire Wildlife Park.
Designed to improve the visitor experience, the app acts as a personal tour guide delivering timely information and fun facts as well as directions via an interactive map.
Optimised for mobile users, the map allows visitors to pinpoint their location and get directions to any point of interest across the whole park. What’s more, it even shows the fastest route and the time it will take to get there.
Other location-based functionality includes an easy way to find the nearest animals, food and drink, toilets, children’s play areas and picnic spots for those who want to eat al fresco.
“The app has revolutionised the way we can connect with our guests, making their day out easier to plan and improving the experience around the park,” confirms Joe Lindsay, Digital Marketing Executive at Yorkshire Wildlife Park.
“We recognise technology is an important part in both communicating with guests and maximising their experience.”
No app for a wildlife park would be complete without lots of photos and info about the animals. With 70 different species at the park including meerkats, polar bears and giraffes, guests can check out pics and facts as well as upcoming shows and feeding times. They can even set reminders to ensure they don’t miss out on their favourites.
Thanks to the latest iBeacon technology, timely information on the surrounding exhibits is delivered automatically to visitors as they roam the park.
“Yorkshire Wildlife Park care deeply about the experience they deliver to each and every guest, and they recognise that the app technology we have available today can really help them to stand out from the competition and deliver an even better experience,” explains Mark Locker, CEO of Attractions.io.
“We know from the attractions we’ve worked with that the impact on user experience can be phenomenal, but it doesn’t end there. An app also gives attraction operators many ways to drive increased revenue and unlock valuable insights into guest behaviour.
“We’re delighted that the Attractions.io platform can help the park to fully leverage everything that mobile has to offer for attractions.”
Main image courtesy Yorkshire Wildlife Park
