Attractions.io partners with Djurs Sommerland on social distancing-ready app

Attractions.io, a leading creator of mobile visitor apps, has provided a new guest-facing app for Djurs Sommerland as the park reopens.

Attractions.io is pleased to announce that it has worked with Djurs Sommerland to create a new app for the popular Danish theme park. This went live in time for the reopening of the park on 11 June and is designed to help keep guests safe and improve their experience after the coronavirus pandemic.

The park has worked hard to ensure guest safety upon reopening, with new measures in place such as capacity restrictions and physical distancing markers, as well as mandatory advance booking.

App plays key role

The new mobile app plays a key role in supporting these new health and safety measures. It features location-based messaging and push notifications so guests receive important information while in the park, and is also set up to allow in-app ticketing. This will help to reduce queues and contact points at the entrance.

It will also improve the guest experience as it includes day planning, interactive mapping and wayfinding features. The park chose Attractions.io as it needed to replace an older app in order to improve the experience.

Michael B. Nielsen Djurs Sommerland

Michael B. Nielsen

“Our current app wasn’t keeping pace with the expectations of our guests, but we recognised the value of having an app,” says Michael B. Nielsen, Director and Owner of Djurs Sommerland. “We chose Attractions.io for their industry expertise & breadth & depth of the platform’s functionality.”

Djurs Sommerland is also planning to develop the app further, by including mobile food ordering capabilities. This means that the park will be able to reduce queues for refreshments, and guests will enjoy the convenience of being able to browse menus, order and pay through their own devices.

It also provides the park with new revenue opportunities, as it can use targeted upsell offers and basket upgrades. Attractions.io has found in previous trials that in-app ordering leads to a 38% increase in food and beverage transaction size, compared to walk-up sales.

Adapting to the new normal

As attractions adapt to a post-COVID-19 world, digital solutions such as guest-facing apps can help them to overcome new challenges as well as increasing revenue and keeping visitors happy.

Nielsen said: “We are confident that the app can keep evolving and adding value to guests — helping keep them safe now, but deliver measurable improvements to the guest experience longer-term.”

Mark Locker, CEO of Attractions.io, added “Guest expectations of technology are changing — this has been accelerated by the COVID-19 situation, where we’ve all become more reliant on technology than ever. The app can play a crucial role in demonstrating leadership in this area, helping both rebuild guest confidence and differentiate on the quality of the experience.”

Attractions.io has also partnered with Colchester Zoo in the UK to provide a guest-facing mobile app, including one-way route navigation and targeted messaging.