launches guest experience trends report for visitor attractions, a leading creator of mobile visitor apps, has published a new insights report on guest expectations after COVID-19. is pleased to announce that it has produced a new report, exploring the needs and expectations of guests as they return to attractions in the wake of the COVID-19 pandemic.

The coronavirus crisis has led to changes and challenges in the industry and has also shown the need for attractions to modernise the guest experience.

An opportunity to innovate

“We, in the visitor attractions industry, have now been given an exciting opportunity to innovate,” says’s Founder and CEO, Mark Locker. “We have a chance to press reset on what the visitor experience is like, and set a new standard for the new normal.

“We’ve already seen so many great examples of attraction operators embracing new digital solutions and working practices to adapt to new challenges like social distancing and jump ahead of growing customer movement towards seamless, end-to-end experiences.

“As well as helping recover lost revenue, well-planned adaptation will also help support future growth, and revitalise attractions for new generations of guests.”

The new normal

The report aims to help visitor attractions as they adjust to the new normal. It looks at several of the challenges, trends and opportunities that may result from the pandemic, such as:

  • Why social distancing can offer a chance to innovate
  • How communication is changing in a post-COVID-19 era
  • New demographic trends that may emerge
  • The importance of a personalised experience
  • How to improve the guest experience by reducing friction

The full report is available to download here.

Last month, also announced that it provided a new guest-facing app for Djurs Sommerland, in time for the reopening of the popular Danish theme park. The app is designed to help keep guests safe as well as improving their overall experience.