Picsolve, leading independent image solutions partner for the leisure and entertainment industry, has announced the signing of a new contract continuing a two decade partnership with Blackpool Pleasure Beach.
Blackpool Pleasure Beach, recently voted TripAdvisor’s number one UK theme park, was Picsolve’s very first installation twenty years ago. The new contract, which focuses on prioritising guest satisfaction, reinforces the strong partnership between the two brands.
Picsolve’s focus on offering the ‘connected guest’ the latest in digital access was crucial to the contract, and Picsolve will give guests to the UK’s number one theme park access to an app making ride images instantly accessible for uploading to social media.
Amanda Thompson OBE, Managing Director of Blackpool’s Pleasure Beach said, “Renewing our contract with Picsolve signifies the strong relationship we have maintained since they installed the first photo solution at Blackpool Pleasure Beach 20 years ago. During this time Picsolve has constantly evolved, offering imaginative and innovative ideas that in turn help us to stay ahead of consumer demand and, quite simply, keep them happy.
“With increased focus on social media and consumption of content through mobile devices, providing guests with immediate access to high quality images is vital to help us ensure they take home long lasting happy memories. We are looking forward to working with Picsolve for the foreseeable future to deliver great images within this evolving landscape."
Picsolve commits to bringing innovative technical solutions to rides – which include ‘The Big One’ – at the UK’s number one theme park, and Picsolve staff will continue to be integrated into the Pleasure Beach team where they will work seamlessly to meet customer demands.
Commenting on the announcement, Darren Mills, Picsolve’s Head of Business Development, UK and Northern Ireland, said, “With the longstanding heritage between the two brands it was important to us to find ways of updating our offering with the park and maintain our strong relationship. Guest satisfaction was at the heart of our proposal and after several years of commitment towards finding solutions that work in a digital age too, it was great for us to be able to offer the app as part of the package.”