Brand Licensing Europe 2019 to highlight location based entertainment in London

Brand Licensing Europe 2019, the largest European event dedicated to licensing and brands, will take place 1st-3rd October at the ExCel in London.

In its 21st year, the show brings together retailers, licensees marketers and, increasingly, professionals in location-based entertainment (LBE). In 2018, over 7,700 attendees attended the event, 37% of which were international visitors.

Over 2,500 brands and IP will be displayed by exhibitors on the show floor.

Consumer spending habits are shifting from spending on products to spending on experiences. LBE allows brands to immerse their fans in their stories, characters and environments. Opportunities include theme parks, museum exhibits, family entertainment centres, zoos and aquariums, pop-up experiences, retailtainment, eatertainment, cruises and more.

The LBE session at Brand Licensing Europe 2019

From large-scale whole theme parks like Lionsgate Entertainment World, to small-scale attractions like the Peaky Blinders themed escape rooms, there is a wealth of recent projects between brands and visitor attractions.

Guest in the audience at Brand Licensing Europe

Blooloop’s Business Development Manager, Ella Baskerville will be delivering a session. This is “How Brands can succeed in Location-Based Entertainment” at 2:15pm on 2nd October.

“Consumers want more ways to engage with a brand’s story and characters through LBE. Furthermore, operators want to see the benefits in revenue and increased reach that partnering with a brand can have” said Baskerville. “Its an exciting time of partnerships and growth in LBE”. 

The session will explore benefits to brands of going experiential, highlighting case studies across visitor attractions. It will also detail how licensors can get in on the action.

The session will take place 14:15-14:45 Wednesday 2nd October in the License Global Theatre, at the ExCel in London.