Caesars Entertainment offers new resort licensing opportunities for key brands

Caesars Entertainment Corporation is set to create unprecedented brand licensing opportunities for four of its brands – Caesars Palace, Flamingo, The Cromwell and The LINQ.

The move will allow Caesars and its carefully selected strategic partners to expand the global reach of these four iconic brands into global gateway cities.

Mark Frissora, President and CEO of Caesars Entertainment says that Caesars Entertainment brings “instant brand-recognition, category-leading customer loyalty, unique hospitality and entertainment amenities” alongside decades of management expertise. It offers an irresistible package for “world class partners” who want to deliver top-class hotel and resort experiences. “Our unmatched experience collaborating with celebrity chefs and entertainers is an especially appealing differentiator to potential partners looking to carve out hospitality niches in gateway cities and resort destinations,” he says.

Four unique brands

  • Caesars Palace offers opulent yet fun luxury. Its Roman architecture is iconic and it is famed for celebrity-owned restaurants, high-end gastronomy and entertainment from world-famous artists and shows.
  • Flamingo epitomises vintage Vegas with classic cocktails and timeless cabaret part of the experience.
  • The Cromwell is, by contrast, an intimate luxury boutique hotel. It combines contemporary design with luxury amenities.
  • The LINQ Hotel & Casino offers a 360° full-sensory experience. It’s highly social and immersive in its ambiance.

New Dubai-based projects

In April Caesars Entertainment announced that it will brand and manage two luxury hotels and a beach club at the Bluewaters Island development in Dubai.

Caesars Palace Bluewaters Dubai and Caesars Bluewaters Dubai will represent Caesars Entertainment’s first non-gaming resorts.

The company has also announced its plans to bring a non-gaming Caesars Palace resort to Mexico, at a beach-front property along the coast of Puerto Los Cabos.

“Our commitment to these two exciting projects demonstrates the demand for Caesars brands in five-star destinations,” says Frissora. “This is only the beginning of what we believe will be continued progress against our strategy to expand the company’s non-gaming and gaming businesses presence in a capital efficient manner.”

Caesars Entertainment launched in Reno, Nevada in 1937. It operates 47 casinos in 13 U.S. states and five countries.