Christie, the global visual and audio technology company, contributed to a stunning light show at the Yellow River Tower in China with its laser projection technology.
Christie is pleased to announce that its laser projectors were used to light up an iconic watchtower overlooking China’s Yellow River in Lanzhou as part of a special light show, designed to promote the local culture and boost the tourism industry.
The 90-metre-high Yellow River Tower is the focus of a new night-time spectacular called The Great Lanzhou, which launched on 29 September ahead of the country’s 71st National Day celebrations. During the show, visitors can enjoy cutting-edge 3D projection mapping, as well as stage lighting, lasers, atmospheric effects and live performances.
This all comes together to tell the story of the Yellow River basin.
Christie projection technology
A spokesperson for Zhongqing Yingye Group says, “We are proud to be involved in this landmark 3D projection mapping light show that highlights the history, culture and development of the Yellow River and Lanzhou.
“Christie’s high-brightness HS Series and Crimson Series laser projectors, known for their long-lasting solid-state illumination in a rugged and compact chassis, are our top choices for this project. Equipped with powerful and easy to use features, they are well suited for demanding, large venue events and applications.”
The show is designed to highlight the vibrant heritage of the area and to boost Lanzhou City’s cultural status. The engaging story is complemented by high-quality projections with a strong visual impact. The event’s debut was attended by Lanzhou City government officials and other VIPs.
Zhongqing Yingye Group’s spokesperson added that the high-quality projections have set a new benchmark for cultural night tourism in China’s northwestern region.
April Qin, director of sales, Enterprise, Christie China, says, “We are delighted that Zhongqing Yingye Group has accomplished this amazing project in Lanzhou that aptly demonstrates the capabilities of our HS and Crimson Series laser projectors.
“Built tough and always ready to deliver big, bright and intensely colourful images, Christie’s 1DLP and 3DLP projectors are able to withstand the rigours of demanding, high-usage applications.”
Last month, Christie announced that its projection technology has been used to help create another large-scale night tourism experience in China, promoting the Guangwu Mountains in Sichuan province.