Cirque du Soleil has partnered with Argentinean football player Leo Messi and PopArt Music to create a brand-new show to be launched in 2019 inspired by the life and accomplishments of the football legend.
Leo Messi said: “It feels both crazy and incredible that Cirque du Soleil will create a show based on my life, my passion, my sport. Cirque du Soleil is a family favorite of ours. I have no doubt this show will amaze people as their shows always do.”
Jonathan Tétrault, President and Chief Operating Officer at Cirque du Soleil, said: “We are thrilled to be working with such a living legend. As a world leader of live entertainment, Cirque du Soleil Entertainment Group is becoming the go-to creator of original content and experiences for the world’s top brands. We are convinced that bringing Messi’s legacy to life on stage will touch audiences and speak to all football fans. Together with PopArt Music and Sony Music, we have the chance to transcend the sport and present it in a totally new form to inspire the world.”
Sergio Lavié, co-founder at PopArt Music, said: “It is an honor for PopArt Music to work on a new project with Cirque du Soleil and Leo Messi. I have no doubt that the creation quality of Cirque du Soleil will be able to artistically translate the unparalleled talent that Messi displays in each match, with the incredible music from the artists of Sony Music, directed by my talented friend Afo Verde. I am sure that this show will break all records, in the same way that Messi does in football.”
More information on the tour stops and dates will be released at a later date.
Football in attractions
Football teams and players are hot properties in the attractions industry. A Real Madrid theme park project has been in the works for some time.
Last year, the team also announced a worldwide, interactive travelling exhibit that would begin in Australia.
And earlier this year, Parques Reunidos announced a deal with FC Barcelona to develop five indoor entertainment centres themed on the Spanish football club.
The five entertainment centres will be constructed over the next five years. Each will have an average footprint of 5,000sqm and will offer a family-friendly, sports-based experience combining physical education and entertainment through interactive activities.
Stadium tours, such as Liverpool Football Club’s offering, continue to attract visitors and perform well.