Connect&GO invests in smart vending machines start-up Brite4

Connect&GO, a leader in RFID solutions for the leisure, sports and attractions industry, has announced a new partnership with Montreal start-up Brite4.

Brite4 logoBrite4 specialises in the development of smart vending machines for passes, wristbands and donations, as well as interactive bars and cocktail dispensers.

The pair are currently working together on a number of projects, including a wristband-dispensing vending machine expected to launch next month.

As well as securing a financial investment from Connect&GO, Brite4’s leadership team will also receive assistance with the strategic development of their business.

According to Connect&GO, the two companies have been sharing an office space for the past few months to help foster the new relationship and allow for close collaboration. Their focus is to develop a turnkey solution adapted to the specific needs of their clients and the industry at large.

“We are proud to collaborate with a growing company that allows us to perfect our business model and reach new international markets,” commented Gabriel Tétrault, President of Brite4.

‘Happy to be part of the Brite4 adventure’

With a focus on the user experience, Brite4 has set its sights on revolutionising the self-service industry with smart vending machines. The start-up has developed its expertise in the field in Québec and is ambitious to share its innovative products and personalised approach with international markets.

“We are very happy to be a part of the Brite4 adventure and to contribute to the entrepreneurial ecosystem in Québec,” adds Anthony Palermo, CEO of Connect&GO.

The two companies are keen to launch their first collaborative projects: a revolutionary access control system developed especially for ski resorts and a smart vending machine to dispense RFID wristbands for guests.

Connect&GO is helping to change the way guests access and interact with leisure destinations. The company’s RFID solutions provide a seamless customer experience for onsite payments, as well as experiential experiences.