AI start-up Convious gets in the ring to win global Heavyweight title

Convious, an innovative start-up that uses AI to deliver a personalised online booking and buying experience for visitors, has won the Heavyweight category at the global Get in the Ring event in Portugal.

convious ai driven direct sellingGet in the Ring gives entrepreneurs the opportunity to pitch to investors, major multinationals, NGOs and governmental organisations.

The initiative provides start-ups with multiple face-to-face opportunities to find customers and strategic partners to help grow their business.

Convious had already beaten over 250 start-ups to scoop the top spot at a national event in the Netherlands.

Last week’s Global Meetup in Cascais gathered together 150 pre-qualified start-ups from all over the world in a 3-day event. After a hotly contested first round of pitches, only two start-ups from each category (lightweight, middleweight and heavyweight) were selected to take part in the Grand Finale. Getting that far was an achievement in itself as the finalists had, by that stage, beaten off over 1000 innovative companies.

AI driven personalised pricing adapts in real-time

Convious co-founder, Kevin Westermeijer, convinced the jury that public discounting has had its day and the company’s AI driven SaaS platform is the future, allowing attractions to sell more directly to their clients.

Convious’ AI platform has been trialed at SEA LIFE Scheveningen where the attraction doubled online sales.

Theme-parks, museums, aquariums, and now even hotels and sports teams, can offer highly-personalised prices that take multiple variables into consideration and adapt in real-time.

“Convious proves that personalisation driven by artificial intelligence is a reality and that public discounting should stay in the past, by making a robust data-driven platform available for companies of any size,” stated Westermeijer.

His strategy for Get in the Ring was to offer a very straightforward pitch in a five-round battle. According to the company, the key was to make abstract concepts such as dynamic pricing easy to understand and convey the agility this brings to sellers.

“Being awarded the Heavyweight winner chosen by a jury of professionals and investors unlocked even more business opportunities,” added Westermeijer. “It was great being a part of this journey.”