D-BOX Technologies Inc. (D-BOX), a leader in entertainment motion technology, has been selected to power the much-anticipated NFL Experience Times Square, slated to open in November.

The state-of-the-art sports-themed attraction has been created by Cirque du Soleil in partnership with the National Football League.

NFL Experience Times Square will feature a leading-edge immersive theatre with high-definition projectors and 185 seats powered by the motion of D-BOX Technology.

Football fans of all ages will be able to immerse themselves in the adrenaline, passion and thrills of the game in a whole new experience. The multimedia show, which showcases exclusive creative content from NFL Films, turns fans into players. Viewers will see the world through the eyes of a player on the field and in the locker room. Finally, they will transform into a champion as they are immersed in the thrills and spectacle of the Super Bowl.

“Embarking on such a creative and innovative adventure was a natural fit for us,” comments Claude McMaster, President and CEO of D-BOX Technologies. “By combining our unmatched, immersive motion technology with NFL Experience’s unique vision, we’ve created an amazing, one-of-a-kind experience that takes the attraction to a whole new place.”

The first-of-its-kind attraction features a larger-than-life film with exclusive footage that propels fans from the stand to the field. Features include interactive displays that get to the heart of the NFL training regime and game plan, physical challenges that allow guests to test their skills against the pros, as well as championship memorabilia.

“To have our innovative technology recognised and utilised by two respected institutions like the NFL and Cirque du Soleil is extremely rewarding,” adds Yannick Gemme, Vice President, Sales, Simulation & Training and Entertainment at D-BOX Technologies. “This high-visibility project has created an attraction that will amaze fans and become one of New York City’s must-see attractions.”