Dalma Mall launches retailtainment attraction Zeal Entertainment Centre

Dalma Mall has launched the Zeal Entertainment Centre, a retailtainment experience offering bowling, virtual reality games and F&B in Abu Dhabi.

Located on the second floor of Dalma Mall, the immersive and innovative attraction features sports, virtual reality (VR), music and dining.

Zeal covers 35,000 square feet, and includes racing and roller coaster simulator rides, arcades, a pool table zone, and a separate area for PC gaming.

The new entertainment centre also has a state-of-the-art bowling alley with 12 lanes and graphic technology.

Retailtainment at Dalma Mall’s Zeal Entertainment Centre

Zeal was inaugurated by Mohamed Al Mazrouei, executive director of the Developers holdings LLC, Bhupinder Singh, general manager and CFO of Dalma Mall, and Bobby Kwon, general manager of Zeal Entertainment Centre.

“We are very excited to inaugurate our new family entertainment centre for the mall visitors,” said Singh.

“With an incredible sports offerings and stunning gaming attractions, Zeal will deliver truly enchanting experiences for the whole family.

“The ambience and the offerings will work together, allowing guests to make new discoveries and experience shared memories, while creating a destination to which they wish to return again and again.”

Zeal offers roller coaster simulator rides and VR

As well as retail and attractions, Dalma Mall’s Zeal will include the new Fizz Restaurant and Shisha Lounge.

Meanwhile, Majid Al Futtaim‘s Mall of Oman is on track to open in 2021 with various retailtainment offerings, after completing two key infrastructure milestones.

The company is also spending $4 billion on shopping centres in Saudi Arabia, as it continues its expansion to new and existing markets.

Meanwhile, retail outlets in Dubai and the UAE are turning to technology and new experiences as shoppers increasingly shop online.

Images: Dalma Mall